Lay’s

Golden Grounds were a 2022 limited-edition marketing campaign where Lay’s created NFL-team-themed potato chips grown in soil sourced directly from all 30 NFL stadium fields. These chips were not for public sale; instead, they were awarded to fans through social media sweepstakes, featuring specialized keepsake packaging for each team.

IMG_0906.webp
IMG_0907.webp
IMG_0908.webp
IMG_0910.webp
IMG_0814.webp
IMG_0817.webp
IMG_0820.webp
IMG_0822.webp
IMG_0910.webp
IMG_0891.webp
IMG_0892.webp
IMG_0893.webp
IMG_0688.webp
IMG_0896.webp
IMG_0898.webp
IMG_0899.webp
IMG_0897.webp
IMG_0831.webp
IMG_9650.webp
IMG_9653.webp
IMG_9655.webp
IMG_9657.webp
IMG_9654.webp
IMG_9659.webp
IMG_9662.webp
IMG_9663.webp
IMG_9664.webp
IMG_9629.webp
IMG_9665.webp
IMG_9666.webp
IMG_9688.webp
IMG_9649.webp
IMG_9691.webp
IMG_9692.webp
IMG_9655.webp
IMG_9656.webp
IMG_9661.webp
IMG_9664.webp
IMG_9665.webp
IMG_9666.webp
IMG_9709.webp
IMG_0684.webp
IMG_9710.webp
IMG_9711.webp
IMG_9712.webp
IMG_9713.webp
IMG_9714.webp
IMG_9716.webp
IMG_9721.webp
IMG_9719.webp
IMG_9720.webp
IMG_9722.webp
IMG_9723.webp
IMG_9704.webp
IMG_9705.webp